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5 Tips Toward Graceful Self-Promotion
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Luanne E. Thorndyke, MD, FACP |
Self-Promotion…the term conjures up images from shameless bragging to smooth confidence. Those in the business world understand the importance and necessity of self-promotion to increase visibility and market share. However, in the medical world, the concept is less well accepted and even considered by some to be unprofessional. So, many of us are uncomfortable speaking about our successes—especially women and those from certain ethnic or cultural backgrounds. However, self-promotion is a communication skill that can be learned, refined and--as with any skill—can improve with practice over time. Done properly, self-promotion can be key to your success…and by the way, no one is going to do it for you!
Tip #1: Introduce yourself as the Leader that you are!
Introductions occur frequently in our work lives. You have only one chance to make a first impression; the way you introduce yourself to others can engender admiration or result in a big yawn. Think about this opportunity and be ready! Choose your words carefully, and aim to impress. You want to leave a positive impression about yourself, your abilities, and your accomplishments.
Tip #2: A Shift of Style may be Necessary
For those who are extremely uncomfortable with the concept of ‘talking up’ one’s accomplishments and achievements, think about speaking from the persona such as George Clooney or Madeline Albright. Adopt a style that promotes confidence, enthusiasm, integrity, passion, and decisiveness—the qualities of a leader. Tell a story about your recent success and, importantly, the positive impact it had on others.
Tip #3: Use PAR statements to describe your Accomplishments
PAR: Problem; Action; Result. This is the framework used to construct entries on a resume. Identify a recent accomplishment. Describe it succinctly using the PAR template. Practice your statement, and the next time you are asked about your work, you will be prepared with a crisp response that will be remembered because of its impact. An example of a PAR statement might be:
“As a result of patient complaints about waiting times to receive results of tests [PROBLEM], I designed and implemented a mechanism in our clinic to inform patients within 24 hours of the results of their tests [ACTION]. As a result, our patient satisfaction ratings have skyrocketed to the top percentile during the most recent quarter.”
Tip #4: Accept Compliments Gracefully
The next time someone gives you a compliment, DON’T cringe and shrug your shoulders! Say THANK YOU (acknowledge the opinion of the giver) and respond with a comment about the subject of the compliment. Receive and accept the compliment gracefully, with humility but with quiet pride—after all, you deserve it!
Tip #5: Have your Elevator Speech Ready to Go!
The “Elevator Speech” is a brief, succinct statement about your work, your accomplishments, or a recent success that leaves a positive memory with the other person. A capsulized message that is prepared, carefully scripted, and polished, it can be delivered quickly and effortlessly when a ‘chance meeting’ or unexpected encounter occurs with someone you want to impress. It takes thought, refinement of message, and practice. An easy way to practice this communication skill is to prepare for, and be ready to respond to the common question, “So, what’s going on with you these days?” My response: “Following a recent speaking engagement I was pleased to be invited to write an article for publication in the PIAM Women in Medicine Bulletin for the Massachusetts Medical Society. It was just published this month, and I’ll be interested to see the reaction!”
— Luanne E. Thorndyke, MD, FACP
LUANNE E. THORNDYKE, MD, FACP, vice provost, faculty affairs, University of Massachusetts Medical School (UMMS), has more than 15 years of experience in college and clinical administration. She has been extensively involved in educational planning, program implementation, and facilitating initiatives in women’s leadership development, equity, and diversity. Dr. Thorndyke is also a board-certified internist and geriatrician.
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